Our Mission

At IMUA Media, we believe that media can move hearts—and hearts can change the world.

Our mission is simple: to use powerful content and purposeful products to spark meaningful conversations around mental health, reduce stigma, and raise funds for the people and communities who need support the most.

Through our flagship brand, Mental Health Minute, we create apparel and merchandise that make mental health visible. Each piece is designed to uplift, inspire, and remind people they’re not alone. Whether it’s a bold statement tee, a soft hoodie that wraps like a hug, or a quiet reminder in your morning coffee mug—everything we offer carries a message: your story matters.

More than Merch. It's a Movement.

IMUA Media isn’t just a media company—it’s a mission-driven platform dedicated to merging content, commerce, and compassion. Every purchase you make supports real, local mental health efforts in Hawaiʻi and beyond.

70% of profits from our store directly support:

• IMUA Heart – our nonprofit arm focused on community healing, education, and outreach.

• IMUA Health – a behavioral health clinic committed to accessible, high-quality therapy for all, especially underserved communities.

This isn’t charity—it’s circular impact. You wear the message. We fund the mission. People get the help they need.

What Does IMUA Mean?

In Hawaiian, “i mua” means “to move forward.” That spirit fuels everything we do—moving mental health forward, with love, courage, and community.

Whether you’re shopping, streaming our podcast, or following us on social, you’re part of something bigger. You’re part of the movement to normalize mental health, uplift local voices, and build a future where care is not a privilege, but a promise.

Join us. Wear the mission. Share the message. Support the healing.

Mahalo for helping us move forward, together.