Introducing

Merch for Mental Health

We price our products to give back. 70% of profits help fund mental healthcare in our island communities.

Wear the message. Support the mission.

Emotional Support Human

Emotional Support Human

$50.00

Emotional Support Human

$50.00
Empathy is My Culture

Empathy is My Culture

$50.00

Empathy is My Culture

$50.00
Go to Therapy

Go to Therapy

$50.00

Go to Therapy

$50.00
It's A Good Day To Talk About Feelings

It's A Good Day To Talk About Feelings

$50.00

It's A Good Day To Talk About Feelings

$50.00
Mental Health

Mental Health

$50.00

Mental Health

$50.00
Talk Therapy is My Jam

Talk Therapy is My Jam

$50.00

Talk Therapy is My Jam

$50.00

Our Mission

70% of profits support mental health services in Hawaii because...

nearly 70% of people in Hawaii with a mental health condition DID NOT receive services.
Learn more

Shop by Collection

Emotional Support Human
Emotional Support Human

Emotional Support Human

Go to Therapy
Go to Therapy

Go to Therapy

You are Enough.
You are Enough.

You are Enough.

It's A Good Day To Talk About Feelings
It's A Good Day To Talk About Feelings

It's A Good Day To Talk About Feelings

Not here to shop, but still want to support mental health in Hawaiʻi?

If a $50 shirt feels like too much—or you’d rather make a direct gift—you can donate through our nonprofit, IMUA Heart.

Please note: IMUA Heart (nonprofit) and IMUA Media/Mental Health Minute (for-profit) are separate organizations. While proceeds from sales may support IMUA Heart, donations made through IMUA Heart go directly to the nonprofit.